Listen to my podcast "How not to be an architect" on Spotify
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Listen to my podcast "How not to be an architect" on Spotify
·
Listen to my podcast "How not to be an architect" on Spotify · Listen to my podcast "How not to be an architect" on Spotify ·
I design products that move business metrics, not just pixels.
I turn complex, ambiguous problems into clear solutions that deliver measurable impact. I collaborate across teams, tell stories that influence decisions, and push ideas from concept to real-world results. Former architect, AI-curious, outcome-driven.
Turning search functionality into revenue driver
01
During my time at PowerUs, I led the strategy and redesign of applicant search used by customers hiring from 25k+ skilled workers. The redesign was so successful that conversion rate increased from 1.6% → 9.6%. The feature turned into a standalone product, becoming a key revenue driver.
Launching a Business Bank Account Inside Sevdesk
02
Sevdesk is one of Germany’s leading accounting tools for freelancers and small businesses. joined Sevdesk at week zero of their most ambitious initiative: launching an integrated business bank account to create a new revenue stream by 2026.
Enabling users to invest with more confidence
03
Moonfare is a private equity investment platform where people invest large sums, starting from 200k+. I redesigned the core Fund Details experience, making complex information and fees easier to understand, and building more trust at the key moment of deciding to invest.
Designing the End-to-End Mobile App for a D2C Retail Startup
04
blaenk is a hybrid physical–digital concept store for discovering D2C brands. As the only designer, I created the mobile app from scratch. The app supported scan-to-learn interactions in the store and gave customers a smooth way to browse and buy products from home.
How I got here
Work experience
Skills
Product Design · Product Strategy · Interaction Design · Systems Thinking · User Research · Workshop Facilitation · Design Systems · UX Optimization · Conversion / Revenue-Driven Design · Stakeholder Management · Business Metrics & KPI Alignment · Prototyping & Testing · Storytelling & Content Creation · Podcast Production
About me
I started my career as an architect, then moved into product design, where problem-solving, storytelling, and measurable impact come together. I turn complex challenges into actionable solutions that drive real business outcomes.
I keep collaboration at the center, keeping stakeholders involved throughout the process so we create together, not in silos.
I thrive on ambiguity, but always start with simplicity to bring clarity. Understanding people, users, teammates, clients, and even podcast guests is my superpower, helping uncover insights that shape meaningful products.